Interesting, my brother is one of the guys behind this, they wrote a VST plugin (it's for music programs like Ableton Live, etc.) with which you can change parameters in Pure Data, which is a visual programming language for creating interactive computer music and multimedia works, patches. This way you can even automate morphing of your patches, etc. At least that is how I understand it, I'm not really good in creating music on a computer yet. http://pd-pulp.net/
Now they also started releasing patches everyone can use: http://patchstorage.com/platform/pd-pulp/
I really need to get down and learn about it, it seems to open so many doors for creativity.